1654 Group

The Challenge

Technology and consulting brands can easily blend into a crowded market when their names and visual language rely on familiar industry conventions.

1654 Group needed a distinctive identity and digital presence that could communicate its professional focus while carrying a more personal story: the name refers to the year associated with the founding of Kharkiv, the hometown of the company's founder. The challenge was to build visual identity, illustration and website content around that meaning without relying on generic technology descriptors.

The Approach

The starting point was the name. 1654 refers to the year associated with the founding of Kharkiv, the hometown of the company's founder. The number gives the brand a meaningful connection to the city without relying on a generic technology descriptor. We used that idea as the foundation for the visual direction, including the colour palette, typography, custom illustration and the tone and structure of the website content.

The Solution

We developed the brand's visual system and translated it into a bespoke website experience. The work included the colour and typography choices, illustration, copywriting, information architecture, website design and development. Together, these elements give 1654 Group a consistent digital presence built around a name with a story behind it.

A Name with a Story

1654 is a reference to the year associated with the founding of Kharkiv, the hometown of 1654 Group's founder. For someone with a strong personal connection to the city, the number carries meaning beyond its appearance.

Rather than choosing a conventional technology name, the brand uses a concise numerical identity with a story behind it. It gives 1654 Group a point of difference while keeping the name direct and memorable.

Building the Visual Language

We developed the brand's colour palette and typography, then brought the identity together through a custom illustration. These elements were designed to give the brand a recognisable visual character and a consistent foundation for its digital communications.

From Brand Concept to Website

The website translates the identity into a complete digital experience. We worked on the content and messaging, organised the information architecture, and designed and developed the site around the company's positioning.

The result connects the name, visual language and written content in one coherent presentation of 1654 Group.

A Digital Presence with Character

For a technology and consulting brand, clarity and credibility matter. The 1654 Group website was conceived to present the business professionally while retaining the individuality of its name and visual identity. The custom illustration and considered design system help the experience feel specific to the brand rather than interchangeable with a generic technology template.

The Outcome

The project brought the brand concept and website into one coherent experience, connecting the company's technology positioning with a distinctive identity rooted in the founder's connection to Kharkiv.

Project Credits

Naming & Brand Concept

Brand Strategy

Visual Identity

Colour System & Typography

Custom Illustration

Website Strategy & Information Architecture

Copywriting

Website Design

Website Development